Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
Send us a text Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist. "Who's your target customer?" I asked. " Well, anyone." They responded with proud smiles. "Oh no...here we go." I thought to myself. When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the ...
Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.
"Who's your target customer?" I asked.
" Well, anyone." They responded with proud smiles.
"Oh no...here we go." I thought to myself.
When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the questions you have around your business, depend on who you're targeting.
Most things can be done in a much more targeted and efficient way when you're clear about who your offer (product, service, software or other) best serves.
Everyone-itis is what I refer to as the disease of creating an offer targeted to towards everyone. Most businesses that suffer from it are at best struggling and sluggish. I've had many guests on the show share how when the made the decision to be more focused it shifted their business in the right direction.
In this Episode I'll share 3 problems that casting too wide a net for your target customer can cause in your business. Enjoy!
Highlights:
- 0:00 Introduction
- 1:14 Casting a wide net
- 3:12 Aligning your communication
- 5:05 Becoming the generalist
- 6:30 Less than average
- 8:39 Can it be too narrow?
- 10:13 An example
- 13:58 Wrapping it up
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