The Pricing Lady

Send us a text Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may struggle with that as well. And it often has quite a negative impact on business, especially growing a younger business. This is why it's so important for you to be able to identify and then...

Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it’s counter to how they are working. Consider for a moment what most busi...

Send us a text There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing. Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will...

Send us a text Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decis...

Send us a text Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and understanding your profit story, relying on them too heavily puts your business at risk. It begs the questions what is cost-plus pricing. what are the disad...

Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?" I smiled and said "Neither. Both." Then I went on to explain to him my theory called the Leaky Bucket of Pricing. In this episod...

Send us a text Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales. Discover how to stay calm and composed when faced with objections. I share 3 tips that will hel...

Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business. I recently ran a poll on LinkedIn around this and what happened as a result was fasc...

Send us a text Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy,you felt ashamed of your prices,guilty to charge that much,anxious or afraid to ask for it,too lazy to stand up for your value,to be “fair”, or to prevent objections?If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should...