Episodes

Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In ...

Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value. Lorraine shares her j...

Send us a text Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I’ll break down how these tactics work in different industries—like re...

Send us a text Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc ...

Send us a text Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll driv...

Send us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Cons...

Send us a text Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn. You'll...

Send us a text How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares ...

Send us a text As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience. In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pric...

Send us a text Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales. Discover how to stay calm and composed when faced with objections. I share 3 tips that will hel...

Send us a text How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value. Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating reali...

Send us a text How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success. In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barr...

Send us a text As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape. This episode's ...

Send us a text Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives. Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understa...

Send us a text Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just"...

Send us a text Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit. In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil i...

Send us a text In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients. We uncover the key of finding intrinsic value in one’s profession an...

Send us a text Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone. Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all s...

Send us a text "I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices." Does that sound familiar to you? If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the w...

Send us a text On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey. Join us as we dive into value-based pricing, where...

Send us a text Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch! That’s no way to start a new year. To ...