For a Long Time Pricing Was This Big Mysterious Thing

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"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."

If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.

As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.

In This Episode

I sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.

Podcast Highlights

• 0:00 Introduction
• 02:07 Getting to Know Geraldine
• 06:30 What Value Clients get from Geraldine
• 08:26 Pricing at the Beginning
• 15:49 Most Businesses and Services Lack and Understanding of the Value
• 18:55 Is Pricing more Art than Science
• 24:55 I can't do that in my Industry is not (a fact) it's a Thought
• 26:51 Pricing is Something that I can Learn
• 28:05 Wrap Up Questions

How to Reach Geraldine:

LinkedIn: https://www.linkedin.com/in/geraldine-carter/

Website: https://www.shethinksbigcoaching.com/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)