How the Clarity of Your Message Impacts Willingness to Pay

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Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception.

A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions around pricing communicate to your customers.

You're communicating a lot! Whether you realize it or not, not only what you say but what you do matters in pricing . And the clarity of those messages is critical to your business success.

In this episode...

That's what we're talking about in this week's episode of Live with the Pricing Lady with my guest expert Kate Gilbert . She helps high-achieving professionals improve their public speaking by finding their authentic voice and building confidence. She's going to be sharing with us her own pricing journey as well as her take on the importance of a clear message.

Let's take at what Kate has to say about how to have a clear message and how it might be impacting what your customers are willing to pay.

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)