How to Go About Pricing Your Membership Site
Send us a text One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers. In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where d...
One thing I've seen an explosion of recently is
membership sites
and with that comes the question what do I charge my members. It can feel tricky. Often
people use membership sites early on as a tool to create a community
who's then
later a "captive audience" for upselling
- you can then sell them higher value offers.
In the end pricing for membership sites will always come down to
who am I targeting, what's the value I'm offering and how am I using this offer
- like where does it fit in the customer journey.
Sarah Santacroce
started her membership site for just that reason: to create community. This sprung from her Hippie background -
she just wanted to be there to serve people. She wasn't really thinking about it from the perspective of a business owner.
And that's part of what
led to her under pricing the offer and consequent burn out.
In This Episode:
I sit down with Sarah to talk about her journey and understand
the do's and don'ts from her experience of setting prices for a membership site
. After over a decade of running a successful LinkedIn Consulting business, she was inspired to create a global movement that encourages people to
bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares with us her own pricing journey as well as how she approached pricing for her membership site and how it's evolved.
If you've thought about having such a site and are curious about one woman's experience, then this episode is definitely for you.
Podcast Highlights
- 0:00 Intro
- 2:03 Getting to Know Sarah
- 6:00 The Value Sarah Brings to Clients
- 7:01 Pricing at the Beginning
- 10:02 Burnout Changed Things
- 13:10 Be there and Discuss
- 19:07 Different Platforms
- 21:01 Takeaway from Discussion
- 23:50 Wrapping It Up
How to Reach Sarah:
Twitter:
https://twitter.com/sarahsantacroce
LinkedIn:
https://www.linkedin.com/in/sarahsantacroce/
The One Page Marketing Plan:
humane.marketing/1page
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