I Didn't Really Think about Pricing

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One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.

But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.

In This Episode:

Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.

She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!

Podcast Highlights:

• 0:00 Intro
• 2:46 Getting to know Pauliina
• 4:12 The Value that Pauliina's Clients Get
• 5:57 Pricing at the Beginning
• 7:49 Time based Pricing
• 9:50 Value for Each Client
• 11:11 Clarity in Strategy
• 12:58 Confidence and Experience Aspect
• 14:38 Pauliina's Framework for Pricing
• 16:18 Setting up your Prices is a Process
• 17:08 When to Invest in Yourself
• 19:02 Wrapping Up

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)