Overcoming Objections: The Worst Way to Respond to Pricing Objections

Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible. It's not uncommon to feel super confident telling people about your offer, after all...
Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible.
It's not uncommon to feel super confident telling people about your offer, after all that's your thing. You could talk about that all day long. At the same time when it comes to talking about how much people need to invest in your product or offer, you might feel a total lack of confidence. Then compound that with someone rejecting your offer and "Bam!" you're in uncharted territory - nervousness kicks in and it gets harder to know what to say.
My clients often voice concerns about handling pricing objections confidently (some even ask how to avoid them - you can't and shouldn't strive to) and are curious about what arguments they can use to defend their position. And while you do want to understand the value and communicate it well, launching into a defense when you get an objection is not the best response.
This episode was the result of countless questions from people just like you who have found themselves confronted with pricing objections. The urge to defend your pricing is natural, but there's a better way forward.
Join us as we delve into the art of asking the right questions and truly grasping the objections raised by your customers.
In This Episode:
Listen and discover invaluable insights into the skill of handling objections gracefully and strategically. Learn simple techniques to get to the bottom of why they are objecting. Getting curious about their response takes the pressure off you so you can more confidently and uncover mutually beneficial solutions with your customers.
Whether you're a seasoned entrepreneur fine-tuning your pricing strategies or a newcomer seeking guidance, don't miss out on this episode. Bid farewell to the fear of pricing objections and embrace newfound confidence in your pricing journey.
Podcast Highlights
- 0:00 Intro
- 1:50 Strategies for Responding
- 4:13 Unveiling the Real Reason Behind
- 6:36 Turning Objections into Opportunities
- 8:02 Wrapping it Up
Episode Link
The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business.
Sometimes it’s difficult to know where to begin. I suggest you Download the
the self assessment Pricing Scorecard
(www.thepricinglady.com/pricing-scorecard).
Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene.
If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know.
Contact Janene
(https://thepricinglady.com/contact/)
Transform your business and life.
My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Book a complimentary Discovery Call today!
(www.thepricinglady.com/book-a-call)