Are you wasting your time with your Marketing? The 80/20 Rule Explained
What if your marketing feels hard because you are spending too much time on the wrong things?
Myth: You need to do more marketing, post more often, and be active everywhere to grow your business.
Truth: Most mom entrepreneurs do not need more marketing. They need to identify the small number of actions that are actually bringing in leads, sales, and real momentum.
Here’s what you’ll learn:
- What the 80/20 rule is and how it applies to your marketing
- How to figure out which efforts are actually bringing in clients and sales
- What to stop doing so you can free up time and focus on what matters most
What I want you to remember:
Busy does not mean effective. If most of your results are coming from a small part of your marketing, your job is not to do more. It is to get clearer, cut the fluff, and put more energy into what is already working.
💡Dive deeper here: www.HeyBossMama.com/011
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👋 WHO AM I?
Hey, I'm Manouchka Elefant, a business coach for mompreneurs with 15+ years in marketing and a specialization in positive psychology. After becoming a mom, I quickly realized that building a business with kids in the mix takes more than ambition. It takes clear strategy, honest support, and the kind of accountability that helps you actually follow through.
That's what led me to create Hey Boss Mama, a space where we talk honestly about business, motherhood, mindset, and what it really takes to stop doubting and start executing. If you're into real talk, smarter marketing, and support that helps you keep moving forward, hit follow for the latest Hey Boss Mama episodes.
I'm based in Switzerland, coaching mompreneurs everywhere English is spoken.
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The SwissCast Podcast Network is here to amplify the diverse voices and unique stories of Switzerland—all in English. Whether you're a Swiss local fluent in English, an expat, or simply curious about Swiss culture, SwissCast offers engaging content that speaks directly to you. Our mission is simple: to create a space where Swiss life and English voices connect, bringing you meaningful conversations, expert insights, and compelling stories from all over the country. Our podcast shows are made by, for, or in Switzerland and range from Health, Business, Career, Travel, and more.
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00:00 - Untitled
00:01 - Why your marketing feels busy but not effective
01:13 - What the 80/20 rule actually means for your biz
03:05 - How to find the 20 percent that drives results
04:27 - What to stop doing in your marketing
05:39 - How to simplify your strategy and save time
