Live with The Pricing Lady, the Podcast
Pricing is the most powerful—and underused—tool in your business.
Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that.
Live with The Pricing Lady...
Recent Episodes
May 5, 2025
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without dra…
April 21, 2025
Navigating Discounts and Promotions, Protecting Your Brand
Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because…
April 13, 2025
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast…
March 24, 2025
Pricing for Profit in the Service Sector: What You're Overlooking
Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are …
March 10, 2025
Creating a Pricing Strategy That Builds Long-Term Client Relationships
Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out.…
Feb. 24, 2025
From Shy Pricer to Confident Pricing with Jeannie Dougherty
Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The…
Feb. 10, 2025
Position Discovery Calls: From Free Sessions to Paid Clients
Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the pu…
Jan. 27, 2025
7 Key Questions to Help You Assess Your Pricing Strategy
Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to revie…
Dec. 2, 2024
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and …
Nov. 18, 2024
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to e…
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