Live with The Pricing Lady, the Podcast
Pricing is the most powerful—and underused—tool in your business.
Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that.
Live with The Pricing Lady...
Recent Episodes
June 16, 2025
Building Trust Through Transparent Pricing - Why Openness Matters
Can pricing really build trust? Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when , this episode will help you reframe that hesitation. In this solo episode, I take y...
June 2, 2025
Pricing Psychology Part 2 – The Impact of What’s Going on in Your Head
What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psycholo...
May 19, 2025
The Psychology of Pricing – How Your Customers Think
Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In...
May 5, 2025
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without dra…
April 21, 2025
Navigating Discounts and Promotions, Protecting Your Brand
Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because…
April 13, 2025
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast…
March 24, 2025
Pricing for Profit in the Service Sector: What You're Overlooking
Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are …
March 10, 2025
Creating a Pricing Strategy That Builds Long-Term Client Relationships
Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out.…
Feb. 24, 2025
From Shy Pricer to Confident Pricing with Jeannie Dougherty
Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The…
Feb. 10, 2025
Position Discovery Calls: From Free Sessions to Paid Clients
Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the pu…
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