Most business owners don't start underpriced because they're bad at math. They start underpriced because of what they're using as a reference point. The lowest prices in the market aren't instructions. They're data. 🎧 Full episode: https://youtu.be/DbpLlReiczc 🔔 Subscribe for weekly pricing insights from The Pricing Lady
**Why You Keep Pricing Too Low — and What's Holding You There** Most founders anchor to the lowest price in their market without realizing it. That number stops being data and starts being the instruction — this is where you're allowed to operate. And once that anchor sets, everything starts…
I made this mistake early on — using that first conversation to prove my value. People got something useful and moved on. Here's what I changed. 🎧 Full episode: www.thepricinglady.com/pricingpodcast
A plumber doesn't fix your toilet for free. A lawyer doesn't argue a case pro bono. So why do coaches default to giving away coaching before the relationship even starts? 🎧 Full episode: www.thepricinglady.com/pricingpodcast
A free coaching session feels like good business. Let them see what it's about and how it works. The logic makes sense. But a free session isn't just a bit of free work — it's a signal. About how you work, where the line is and what a client should…
A crowded coaching market doesn't mean your prices have to drop. It means the gap between the low end and the high end widens — and where you land comes down to decisions most coaches haven't made deliberately. Full episode on the channel. #pricingstrategy #coachingbusiness #coachingprices
During a recent keynote with over 100 coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to." It's a conclusion a lot of coaches are reaching. But is it the right one? In this episode I look at…
It happens once, so you let it go. Then it happens again… and now you’re not sure how to address it. Scope creep doesn’t get better on its own—and the longer you ignore it, the harder it becomes to fix. In this episode, I break down why this happens and…
Scope creep usually gets blamed on the client. By the time a client asks for more, the conditions for scope creep are usually already in place. Listen to the full episode at: https://youtu.be/kcuVVTsjQj4
Most service providers know the feeling. The project was agreed, the scope was set — and yet work keeps expanding beyond what was priced. The instinct is to blame the client. But scope creep almost never starts with the client. It starts with decisions made before the project ever began.…
In this episode of The Pricing Lady Podcast, Janene Liston speaks with Celina Guerrero, sales strategist and founder of Connect & Co., about how referrals shape the way service-based businesses attract clients, scope work, and make pricing decisions. Referrals are often seen as the ideal growth channel. They come with…
When someone asks what you charge… do you tighten, soften the number, or start explaining before you’ve even answered? That split-second reaction is what I call the **pricing flinch**. Most people treat it like a confidence problem. “Just prepare more.” “Just practice saying the number.” But not all flinches are…
Pricing coaching services after corporate can expose a hidden problem: experienced professionals pricing like beginners. In this episode of Live with The Pricing Lady, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why corporate experience often gets…
What makes a pricing decision strong enough to trust? In this short segment, I share the exact questions I ask clients to uncover where the real problem lies — and why discomfort under pressure might not mean your price is wrong. 🎧 Listen to the full episode now: https://thepricinglady.com/when-a-pricing-decision-is-too-thin-to-trust/
XXX 🎧 Listen to the full episode now: https://thepricinglady.com/using-ai-in-price-setting/
If you find yourself scrambling to justify your prices, you’re not alone — but the real problem probably started long before the conversation began. Many service-based business owners try to defend prices they’re not even sure are right. They skip the foundational decisions and jump straight into the sales conversation…
Small pricing tweaks are powerful—but only if you do them regularly. In this episode, Janene unpacks how small steps in pricing can protect your profit and confidence long before things spiral. In this example she talks about how one small adjustment in how you communicate in pricing can built trust…
Q4 is the perfect time to reflect on your pricing strategy before the year ends. In this episode of Live with The Pricing Lady, I walk you through five strategic questions to help you assess whether your prices still align with your customers, offers, and business goals. In this short…
Even experienced business owners can feel uncomfortable naming their price. The hesitation, the over-explaining, the quick discount—it’s more common than you think. But here’s the thing: pricing isn’t about you. It’s about the value your offer delivers. In this episode of The Pricing Lady Podcast, Janene shows you how to…
Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to…
How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals…
Is your pricing helping you build trust—or turning clients away? In this episode of Live with The Pricing Lady, the Podcast, Janene explores why pricing transparency is one of the most overlooked trust-building tools in service-based businesses. You’ll learn how to avoid common mistakes, how to share your pricing without…
When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing—the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter syndrome to…
The psychology of pricing isn’t just a nice-to-know—it’s a must-have skill if you want your prices to truly reflect your value. In this episode, I dive into how your customers interpret price, what your numbers are really communicating, and why perception plays a bigger role than most people realise. If…
