Videos

If you're pricing a sustainable product and it feels like you're searching in the dark, this is for you. Watch the full episode at https://youtu.be/1jtEaUtoobc

Sustainability matters to you. It doesn't always matter the same way to your customer. Here's the term for that gap. Watch the full episode about Why Pricing Sustainabile Products Feels so Hard at https://youtu.be/1jtEaUtoobc

How do we price sustainable products? That question comes up constantly. Recently in talks I gave this year founders described feeling like they're pricing in the dark. No clean comparison point. Customers who say a product should cost less because it's sustainable. It's true you're applying pricing in an environment…

Josefine Wanner stopped calculating how much she makes per hour back in 2021 — and hasn't looked back. In this clip from The Pricing Lady Podcast, she shares one of the changes she made in how she approached pricing as her business and offers evolved. 🎧 Watch the full episode:…

Early in her coaching business, Josefine Wanner was given an unusual suggestion for building up her coaching hours: let clients pay for a session with a cup of coffee. She tried it with three clients. That was enough. In this clip from The Pricing Lady Podcast, Josefine shares what happened…

Rethinking your pricing strategy is something most business owners will do more than once. In this episode, Josefine Wanner and I talk about how her approach to pricing has changed as her coaching business has grown — from $120 sessions and coffee coaching to scalable offers and deliberate entry-point pricing.…

When a customer says, “That’s too expensive,” it’s easy to treat it as a pricing problem. But what they say and what’s actually stopping them from buying aren’t always the same thing. Before you reach for a discount, you need to understand what’s really behind the pricing pushback. This clip…

Dropping your price can feel like the easiest way to win a customer. If your strategy is to be the low-price leader, price is part of how you attract customers. But if you’re building a business around the value you deliver, using price to win customers can backfire over time.…

When a customer says, “That’s too expensive,” it’s easy to assume the price is the problem. But pricing pushback can have very different things behind it — and lowering the price before you understand the objection can mean solving the wrong problem. In this episode of The Pricing Lady, I…

When a prospect says your price is too high, the problem is almost never the number. It's usually about priority, fit, or timing — and dropping the price doesn't fix any of that. Full episode: https://youtu.be/ChEZcwjOyt8

Lowering your price to win a deal feels like a solution — but it sends a signal you don't want to send. Adriana Daragon of GTM Advantage explains the real cost of discounting for B2B tech founders. Full episode: https://youtu.be/ChEZcwjOyt8

Most tech founders treat commercial questions — pricing, positioning, GTM — as something to finalize once the product is ready. Adriana Daragon, founder of GTM Advantage, has built her work around changing that habit. In this conversation, we talk about why leaving those decisions late makes pricing harder to get…

When clients push back on price, most people's first instinct is to drop it. But that's only one option — and it moves in one direction. The price value scale shows you where the real flexibility is. When you work the value side, you have a lot more to work…

Lowering your price when clients are struggling feels like the caring thing to do. But is it? If dropping your price puts pressure on your business, it eventually affects how well you can serve those clients. Being fair means being fair to the client and to you. 🎧 Full episode:…

Pricing When Clients Are Struggling: Should You Lower Your Price? When clients are struggling and budgets get tighter, the instinct is almost always the same: lower the price. It feels fair, competitive, and like the right thing to do. In this episode, Janene looks at why that instinct usually points…

"I used to believe the higher your fee, the more time you have to put in. I don't believe that's true." If you're still pricing based on effort, this one's for you. 🎧 Full episode: https://youtu.be/bKz8_fvTb4o #speakingfees #publicspeaking #pricingstrategy

Everyone thinks other speakers get paid more than them. The data says otherwise. Alex Merry ran the largest speaking fee survey in the UK — 500+ anonymous engagements. What he found will change how you think about your fees. Full Episode at: https://youtu.be/bKz8_fvTb4o

**Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees. | Alex Merry** Most speakers have a number in their head — a fee they think is reasonable, benchmarked against what they imagine others charge. Alex Merry decided to stop guessing and start counting. Alex is the founder…

Most business owners don't start underpriced because they're bad at math. They start underpriced because of what they're using as a reference point. The lowest prices in the market aren't instructions. They're data. 🎧 Full episode: https://youtu.be/DbpLlReiczc 🔔 Subscribe for weekly pricing insights from The Pricing Lady

**Why You Keep Pricing Too Low — and What's Holding You There** Most founders anchor to the lowest price in their market without realizing it. That number stops being data and starts being the instruction — this is where you're allowed to operate. And once that anchor sets, everything starts…

I made this mistake early on — using that first conversation to prove my value. People got something useful and moved on. Here's what I changed. 🎧 Full episode: www.thepricinglady.com/pricingpodcast

A plumber doesn't fix your toilet for free. A lawyer doesn't argue a case pro bono. So why do coaches default to giving away coaching before the relationship even starts? 🎧 Full episode: www.thepricinglady.com/pricingpodcast

A free coaching session feels like good business. Let them see what it's about and how it works. The logic makes sense. But a free session isn't just a bit of free work — it's a signal. About how you work, where the line is and what a client should…

A crowded coaching market doesn't mean your prices have to drop. It means the gap between the low end and the high end widens — and where you land comes down to decisions most coaches haven't made deliberately. Full episode on the channel. #pricingstrategy #coachingbusiness #coachingprices