Episodes

Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price cost...

Speaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed about where the money actually is, plus the pricing...

Most founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how hard it is to grow. This episode gets into why.

Free coaching sessions feel generous and the intention behind them (demonstrate value to build trust) is valid, but that’s not the whole story. They also shape who shows up, how seriously clients take the work and how your pr...

During a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to." It's a question a lot of coaches are asking themselves. But lowering your prices i...

Preventing scope creep isn’t about controlling your clients—it starts with how you structure your work. Most scope creep is created long before a client ever says yes, and if left unchecked, it quietly erodes your pricing pow...

Client referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make. Janene and Celina Guerrero unpack how referrals change behaviour, soften boundaries and quie...

Pricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and share what I see differently now: the flinch isn’t one problem, it’s a diagno...

Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners. In this episode, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G....

If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisions create doubt, and how to recognize when your pricing doesn’t have enough b...

Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it. In this episode of The Pricing Lady, I break down how to use AI as a strategic tool in your pricing process...

Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this episode, I’ll help you uncover why you’re on the defensive — and what clarit...