Pricing is the most powerful—and underused—tool in your business. Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that. Live with The Pricing Lady is your go-to show for making smarter pricing decisions with more clarity and confidence. We talk strategy, mindset, and value—so you can stop second-guessing your prices and start owning them. Through solocasts, expert interviews, and panel discussions, you'll learn how to use pricing as a tool for growth—not just survival. If you’re ready to get pricing working for you, you’re in the right place.