Episodes
Nov. 17, 2025
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)
What if your pricing is legally off — and you don’t even know it? In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compli...
Nov. 2, 2025
My Gut Says I Should Lower My Prices — What Should I Do?
Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress. In this episode, I show you how to pause, assess, and respond instead of reacting. Y...
Oct. 20, 2025
International Pricing - What to Consider Before You Set Prices Across Borders
International pricing can feel like a minefield. Should you vary prices by country? What if you don’t? In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do inter...
Oct. 5, 2025
Small Steps in Pricing: Why Adjustments Mean More Than You Think
Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a ...
Sept. 22, 2025
Q4 Pricing Check-In: What to Revisit Before the Year Ends
We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in. Most business owners are focused on finishing strong. But they rarely pause to ask: "Is my pricing actually helping me get there...
Sept. 8, 2025
When Pricing Feels Personal: Separating Self-Worth from What You Charge
When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways th...
Aug. 24, 2025
Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant
Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, lead...
Aug. 11, 2025
Pricing with Purpose: Building a Business That Works for You with Anna Lundberg
How do you create strategic pricing clarity ? It starts with defining what success means to you. In this episode of Live with The Pricing Lady , I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside...
June 16, 2025
Building Trust Through Transparent Pricing - Why Openness Matters
Can pricing really build trust? Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when , this episode will help you reframe that hesitation. In this solo episode, I take y...
June 2, 2025
Pricing Psychology Part 2 – The Impact of What’s Going on in Your Head
What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psycholo...
May 19, 2025
The Psychology of Pricing – How Your Customers Think
Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In...
May 5, 2025
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without dra…
April 21, 2025
Navigating Discounts and Promotions, Protecting Your Brand
Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because…
April 13, 2025
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast…
March 24, 2025
Pricing for Profit in the Service Sector: What You're Overlooking
Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are …
March 10, 2025
Creating a Pricing Strategy That Builds Long-Term Client Relationships
Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out.…
Feb. 24, 2025
From Shy Pricer to Confident Pricing with Jeannie Dougherty
Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The…
Feb. 10, 2025
Position Discovery Calls: From Free Sessions to Paid Clients
Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the pu…
Jan. 27, 2025
7 Key Questions to Help You Assess Your Pricing Strategy
Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to revie…
Dec. 2, 2024
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and …
Nov. 18, 2024
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to e…
Nov. 4, 2024
The Pros and Cons of Discounts in Service-Based Business
Send us a text Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your bra…
Oct. 21, 2024
Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
Send us a text Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do …
Oct. 7, 2024
The Price Rise Trap: 3 Myths Keeping You Stuck
Send us a text Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold business…