Episodes
May 5, 2025
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without dra…
April 21, 2025
Navigating Discounts and Promotions, Protecting Your Brand
Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because…
April 13, 2025
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast…
March 24, 2025
Pricing for Profit in the Service Sector: What You're Overlooking
Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are …
March 10, 2025
Creating a Pricing Strategy That Builds Long-Term Client Relationships
Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out.…
Feb. 24, 2025
From Shy Pricer to Confident Pricing with Jeannie Dougherty
Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The…
Feb. 10, 2025
Position Discovery Calls: From Free Sessions to Paid Clients
Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the pu…
Jan. 27, 2025
7 Key Questions to Help You Assess Your Pricing Strategy
Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to revie…
Dec. 2, 2024
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and …
Nov. 18, 2024
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to e…
Nov. 4, 2024
The Pros and Cons of Discounts in Service-Based Business
Send us a text Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your bra…
Oct. 21, 2024
Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
Send us a text Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do …
Oct. 7, 2024
The Price Rise Trap: 3 Myths Keeping You Stuck
Send us a text Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold business…
Sept. 23, 2024
Understanding Behavioral Styles for Effective Pricing with Shelly Starks
Send us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your prici...
Sept. 9, 2024
Should I end my prices in 9s or 0s?
Send us a text Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options …
Aug. 26, 2024
Overcoming Pricing Fear - with guest Stacey Hagen
Send us a text How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for …
Aug. 12, 2024
Packaged and tiered offers: What's the right strategy for your small business?
Send us a text As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting disti…
June 18, 2024
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
Send us a text Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the re…
June 3, 2024
Pricing insights for women-led businesses
Send us a text How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and busi…
May 20, 2024
Why Is It So Hard to Tell Customers What You Charge
Send us a text How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business succes…
May 6, 2024
Is a supported tiered pricing model the right option for your coaching business?
Send us a text As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to…
April 22, 2024
She Means Business: Aligning pricing for impact
Send us a text Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you toward…
April 8, 2024
Pricing for Freelancers: Tips and Tactics to Capture More Value
Send us a text Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing…
March 25, 2024
The Power of Profit: Why Profit isn't the Bad Word You Think It Is
Send us a text Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just es…