Episodes
Sept. 23, 2024
Understanding Behavioral Styles for Effective Pricing with Shelly Starks
Send us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your prici...
Sept. 9, 2024
Should I end my prices in 9s or 0s?
Send us a text Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options …
Aug. 26, 2024
Overcoming Pricing Fear - with guest Stacey Hagen
Send us a text How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for …
Aug. 12, 2024
Packaged and tiered offers: What's the right strategy for your small business?
Send us a text As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting disti…
June 18, 2024
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
Send us a text Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the re…
June 3, 2024
Pricing insights for women-led businesses
Send us a text How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and busi…
May 20, 2024
Why Is It So Hard to Tell Customers What You Charge
Send us a text How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business succes…
May 6, 2024
Is a supported tiered pricing model the right option for your coaching business?
Send us a text As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to…
April 22, 2024
She Means Business: Aligning pricing for impact
Send us a text Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you toward…
April 8, 2024
Pricing for Freelancers: Tips and Tactics to Capture More Value
Send us a text Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing…
March 25, 2024
The Power of Profit: Why Profit isn't the Bad Word You Think It Is
Send us a text Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just es…
March 11, 2024
The Challenges of Pricing Your Own Services
Send us a text In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, d…
Feb. 26, 2024
3 Essential Price Setting Tips for Beginners
Send us a text Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory…
Feb. 12, 2024
The Importance of Decoupling Self-worth from Your Pricing
Send us a text "I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices." Does that sound f…
Jan. 29, 2024
The Power of Customer Experience in Pricing
Send us a text On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane remi…
Jan. 15, 2024
Pricing Trends for Small Businesses in 2024
Send us a text Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’r…
Nov. 27, 2023
3 Things You Must Do When Planning Price Increases
Send us a text Ever wondered what key steps businesses often overlook when they're raising their prices? In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your pri…
Nov. 13, 2023
Should I Offer Black Friday Deals
Send us a text A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in ter…
Oct. 30, 2023
From Vine to Wallet: Navigating Wine & Spirits Pricing
Send us a text Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know. One of the things that I love about what …
Oct. 16, 2023
Apologetic pricing – looking back, this was my pricing strategy
Send us a text Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology di…
Oct. 2, 2023
Flexible Pricing: How easy-going should your pricing strategy be?
Send us a text Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great t…
Sept. 18, 2023
From Hourly Rates to Bundled Value: The Power of Packaged Pricing
Send us a text Time based rates or packaged pricing, which is right for your business? People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually ser…
Sept. 4, 2023
Overcoming Objections: The Worst Way to Respond to Pricing Objections
Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can f…
July 10, 2023
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and …