Episodes
Sept. 6, 2021
Impact of Geography and Culture on Pricing Behavior
Send us a text Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs…
Aug. 30, 2021
Raise Business Profits with Better Pricing
Send us a text Raise profits (or even maintain)...that's an important part of growing your business. To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to contin…
Aug. 23, 2021
The Amazing Effect of Purpose & Impact on Your Pricing
Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their i…
Aug. 16, 2021
The 5 Reasons You Need Solid Pricing Strategy
Send us a text A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the don…
Aug. 9, 2021
Pricing When Your Offer Isn't A "Magic Pill" with Jen McFarland
Send us a text Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. Does that make it harder or easier to price your offer?…
Aug. 2, 2021
What You Know About Pricing Is All Wrong
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about…
Aug. 2, 2021
It Took me a Long Time to Realize the Value I Deliverd with Joy Foster
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon "It took me a long time to realize the value I delivered." Reality is if you don't value what you deliver your customers, chances are no one else will either. Too often business owners don't really believe in what they …
Aug. 2, 2021
The Leaky Bucket of Pricing
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I …
July 21, 2021
Welcome to Live with the Pricing Lady the Podcast
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon In this trailer I'll introduce the show and share with you what you can expect. This podcast is ideal for business owners, startups, entrepreneur...