Episodes

Pricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and share what I see differently now: the flinch isn’t one problem, it’s a diagno...

Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners. In this episode, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G....

If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisions create doubt, and how to recognize when your pricing doesn’t have enough b...

Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it. In this episode of The Pricing Lady, I break down how to use AI as a strategic tool in your pricing process...

Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this episode, I’ll help you uncover why you’re on the defensive — and what clarit...