My Gut Says I Should Lower My Prices — What Should I Do?

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.
In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.
Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/
The Price Check Guide: https://thepricinglady.com/price-check-guide/
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
Discover more great podcasts for English-speaking Switzerland
00:00 - Untitled
00:45 - E165_My Gut Says I Should Lower My Prices - What Should I Do?
02:27 - Common Triggers for Lowering Prices
04:20 - Risks and Pitfalls of Lowering Prices
08:40 - Tips for Evaluating and Responding to Pricing Situations
16:53 - Conclusion and Final Thoughts

