Pricing When Your Offer Isn't A "Magic Pill" with Jen McFarland

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Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer.

Does that make it harder or easier to price your offer?

How does it (or does it) change what you do?

What does that really even mean?

In this episode...

In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your offer. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset.

She shared with us her pricing journey. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour. Also the struggles she's had pricing her offer. If you're trading time for money or if what you're selling isn't the coolest thing on the block, then you'll want to hear what Jen has to say.

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)