There's a huge temptation for small businesses to try to compete on price. Especially with new business it's often the "go to" strategy. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they doing putting efforts into maintaining or raising prices.

Competing on price alone, is very risky especially for small businesses. But why?

That's what I spoke about in this episode of Live withe Pricing Lady. Here are the highlights:

- 0:39 Where we learn price competition?
- 1:16 Reason #1
- 2:41 Reason #2
- 4:13 Your vulnerability
- 5:47 Reason #3
- 8:37 Can I have a low price strategy?

#pricingladylive
#entreprenuers
#smallbusinesses