We have a joke amongst pricing professionals that when pricing goes well, every one (all the departments like sales, finance and marketing) claims responsibility. When it’s not, they’re pointing fingers of accusation at one another. What’s also interesting is how often people leave pricing out of the discussion until the very last minute. Whether in a new or young business or when bringing a new product or offer to the market, too often pricing is the last thing they consider.
Why do they do this? Sometimes they’re trying to gather information that’s needed. But it’s also possible to make assumptions and confirm them as you get the information. And there are real benefits to working that way. I’ve also seen time and again how waiting too long to look at pricing negatively this impacts business. In fact, especially for new and young businesses pricing should be at the beginning.
In this episode…
In this episode episode, we’ll take a closer look at 3 important reasons why as a young or new business you want to start with pricing earlier rather than later. I’ll talk about some of the consequences of waiting too long, what start early helps you with and how to use it in your business.
Let’s take a closer look when you should start with pricing and why.
Here are the highlights:
0:00 Introduction
1:00 Who needs to know about this
2:36 Reason #1 to start early with pricing
5:30 Reason #2 to get started early with pricing
6:54 Pricing is a way of being in your business
7:39 Reason #3 to start sooner rather than later with pricing
9:50 Starting early helps you
Need help with your pricing. Book a call at www.janeneliston.com/discoverycall
