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BLOG: It's All about the Math... NOT!

In this video we look at reason #4 business owners struggle with pricing.

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Featured Episodes

5 Signs That'll Help You Know When to Make Changes to Pricing
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
6 Questions You Should Ask Before Offering a Discount
Flexible Pricing: How easy-going should your pricing strategy be?
The Role of Costs In Pricing
The Leaky Bucket of Pricing
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
Should I Put My Prices On My Website
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits

Recent Episodes

Defending Prices That Were Never Set Properly
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 2)
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)
My Gut Says I Should Lower My Prices — What Should I Do?
International Pricing - What to Consider Before You Set Prices Across Borders
Small Steps in Pricing: Why Adjustments Mean More Than You Think
Q4 Pricing Check-In: What to Revisit Before the Year Ends
When Pricing Feels Personal: Separating Self-Worth from What You Charge
Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant
See all →

Solocast Episodes

My Gut Says I Should Lower My Prices — What Should I Do?
International Pricing - What to Consider Before You Set Prices Across Borders
See all →

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Solocast 56

The Pricing Lady

Pricing is the most powerful—and underused—tool in your business.
Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that.
Live with The Pricing Lady is your go-to show for making smarter pricing decisions with more clarity and confidence. We talk strategy, mindset, and value—so you can stop second-guessing your prices and start owning them. Through solocasts, expert interviews, and panel discussions, you'll learn how to use pricing as a tool for growth—not just survival.
If you’re ready to get pricing working for you, you’re in the right place.

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