Do you know why that's your price? Or why you price is what it is?
Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have.
Knowing why your price is what it is, is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's both good for the customer and good for you. That represents the value and is suitably profitable for the business. Without those conditions being met, you've got the wrong price.
And that's what this episode's guest is here to share with her.
In this episode I sit down with Bethany Hawkins, CEO & Founder of Crackers in Soup. One of her biggest learnings was that she didn't account for all the costs in her business when she was setting prices. It resulted in her not have a full view of what the businesses needed in profit and in under pricing. She's going to share that and more as we discuss her pricing journey.
Episode Highlights:
0:00 Intro
1:00 Getting to Know Bethany
3:00 The Value Bethany Brings to Clients
5:55 How did Bethany Start Her Business
8:18 Pricing at the Beginning
10:12 Pricing Journey
13:50 Most Difficult Thing in Pricing
17:30 Biggest Success in Pricing
20:38 Best Business Advice
22:47 Why Crackers in Soup
24:56 Wrapping It Up
Reach Out to Bethany:
Instagram: https://www.instagram.com/bcrackersinsoup/
TikTok: https://www.tiktok.com/@crackers_in_soup
LinkedIn: https://www.linkedin.com/in/crackersinsoup/
Website: https://www.crackersinsoup.com
****
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
