There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers.

The right prices cannot be the same for everyone (or written in stone) since they depend on many different things. Things which vary from business to business. As my guest in this episode shares with us feeling confident about what investment you ask people to make, comes in large part from you understanding why that price and not the other price. The more you understand the value and the more you know your customers and the market. And of course the more you know the figures in your business - the more confident you'll feel about what you charge.

In This Episode:

In this episode I sit down with Lynne Bruines, CEO & Co-Founder of LB Business Agency. She helps businesses to accelerate growth with bespoke sales & marketing solutions. As a Business Strategist & Certified Trainer, Lynn has worked 15+ years with renowned international brands, industry pioneers, top universities, and leading companies worldwide.

She has a love for people, business, and service excellence. Empowering businesses to accelerate business growth with ease & confidence. Born in The Netherlands 🇳🇱, lived around the world, and now based in Switzerland🇨🇭. Founding an agency like this was no coincidence for Dutch-born Lynn Bruines. Being brought up in a family and environment where travel, hospitality and entrepreneurship played an important role, she decided to pursue a career that would combine her love for people, business, and service excellence.

She shares with us her business and pricing journey. And how difficult she found it, getting on top of pricing early on. She talks about what it took for her to shift things and get where she is today.

You're going to enjoy this conversation. I know I did. Click, listen and learn.

Episode Highlights:
0:00 Intro
1:12 Getting to Know Lynn
3:33 The Value of working with Lynn
5:30 How did Lynn start her own Business
8:00 Pricing Journey
12:24 How to be Aligned with Pricing
15:38 Not Written in Stone
18:42 Understanding a Thought Process
22:24 Best Business Advice
28:10 Wrapping it Up

Reach Out to Lynn:

LinkedIn: https://www.linkedin.com/in/lynnbruines/
Facebook: https://www.facebook.com/lynnbruines/
Website: https://lbbusinessagency.com/

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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.