Ready to break free from the ordinary?

Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even dream. Technology is evolving fast and so are the new an innovative ideas that come along with those advancements. And the question I often get from people are "How do I price something that's unknown?"

Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as a possible solution? Truly innovative solutions push the boundaries of value and often require a innovative approach to pricing as well. It's true that this can be tricky but it can also be incredibly exciting.

That's one reason why I've invited this week's guest to join me on the show.

In This Episode:

Cristina Ruiz de Castaneda, Founder of Blue Vega started her business after working with a really great consultant during her corporate days. She now consults herself, helping innovative Startups with new technologies develop their commercial roadmaps.

She shares with us her own pricing journey. Then we dive deep into the captivating realm of strategies for pricing unique offerings. From understanding the unconventional costs to gauging the value for early adopters, Cristina sheds light on myriad fascinating factors that come into play.

But that's just the beginning! Cristina also shares some of the common mistakes startups make when pricing their innovations. Get ready to gain fresh perspectives, practical insights, and inspiration to navigate the intricacies of pricing your own unique offerings.

Episode Highlights:
0:00 Intro
2:35 The Value of Working with Cristina
5:40 How Did She Get Started
8:00 Pricing At the Beginning
10:50 Pricing of Unusual Things
14:25 Common Mistakes Startups Make
20:25 Looking through Multiple Lens
24:30 Wrapping It Up

How to reach Cristina:

Instagram: https://www.instagram.com/bluevegaconsulting/
LinkedIn: https://www.linkedin.com/in/cristina-r-de-castaneda/

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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.