The number one mistake businesses make with their pricing is:
...not understanding the customer.
This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Typically companies end up pricing low to accommodate and then struggle to get the volume.
In this episode we'll look closer at why businesses do this, what the consequences are when you aren't clear on who you're targeting and the #1 way to avoid making the mistake.
Join me live to ask questions. Or if you can't join but have a question type it into the comments below and I'll address it during the call.
Book a discovery call.
https://janeneliston.com/discoverycall
