Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices.

Does this strategy sound familiar to you?

For most people feeling unsure about your prices is normal, but some people can take those negative feelings to an entirely new level. As you’re about to find out that doesn’t mean all is lost. This episode’s guest shared how she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.

I can tell you over and over that you don’t need to feel bad about charging customers. Or that you should value yourself and your offer. But the more people you hear that from the more it will start to sink into you psyche. Let’s dig into and understand one woman’s journey and how she’s overcome the urge to use apologetic pricing strategies.

In This Episode:
Welcome to another exciting episode of “Live with The Pricing Lady,” where we dive into the world of strategic pricing and business growth. This week I was joined by the wonderful Mandy Bronsil (founder of B-inspired), who offers insights and inspiration from her own personal experience.

In this engaging conversation, we discuss Mandy’s entrepreneurial and pricing journeys. Including the rapid transition from B2B to B2C brought on by the COVID-19 pandemic. Mandy shares her experiences, challenges, and triumphs in pricing her services and how early on she employed an apologetic pricing strategy.

We touch on essential pricing concepts like setting boundaries, building a money mindset, and finding the right pricing strategy for your business. Mandy also highlights the importance of believing in your own value and the value you bring to your clients.

Her journey is a testament to the power of learning, adapting, and staying connected with clients to refine & grow your pricing strategy. If you’re an entrepreneur looking to enhance your pricing strategies and business growth, this episode is a must-listen. Join us for another enlightening episode of “Live with the Pricing Lady”!

Episode Highlights

0:00 Intro
1:17 Meet Mandy
4:56 Why & how she started her business
7:38 The first time pricing her offer
9:50 Needing to shift the business
12:55 Overcoming setbacks and challenges
15:45 The importance of boundaries
21:56 Today's takeaway & wrap up

How to reach Mandy:

LinkedIn: https://www.linkedin.com/in/mandybronsil/
Website: b-inspired.ch

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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.