"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."

Does that sound familiar to you?

If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back.

Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams.

About this Episode's Guest

In this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.

What to Listen out for:

00:00 Intro
01:23 Getting to Know Aya
02:35 Journey into Consciousness Coaching
03:20 The Challenges of Pricing in Business
04:48 Overcoming Self-Worth Issues in Pricing
05:32 The Impact of Personal Beliefs on Business
07:25 The Emotional Connection to Pricing
10:24 The Struggle of Pricing Services
14:18 Overcoming Needy Energy in Business
16:14 Final Thoughts

How to Reach Aya:

LinkedIn: https://www.linkedin.com/in/aya-transformation/
Website: https://www.ayatransformation.com/

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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.