Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.
In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.
Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.
Tune in to uncover actionable insights that could help you make better pricing decisions today.
About this Episode’s Guest
Meet today’s guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she’s a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.
Join us in this episode as we dive into Lorraine’s journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.
Listen to the full episode:
https://thepricinglady.com/the-value-factor-how-strategic-pricing-fuels-your-success/