Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it?
Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients.
We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence.
If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.
Listen the full episode:
https://thepricinglady.com/navigating-discounts-and-promotions-protecting-your-brand/
