The psychology of pricing isn’t just a nice-to-know—it’s a must-have skill if you want your prices to truly reflect your value. In this episode, I dive into how your customers interpret price, what your numbers are really communicating, and why perception plays a bigger role than most people realise. If you’ve ever felt like your prices don’t land the way they should, this will help you see things from your customer’s point of view.
I’m also sharing a glimpse of five powerful psychological tactics you can use (or might already be using without realising it), along with the common mistakes I see that make pricing harder than it needs to be. Whether you’re just getting started or looking to sharpen your pricing strategy, this episode will open your eyes to what’s really going on behind the numbers.
Take a listen now and start using the psychology of pricing to your advantage.
Listen the full episode:
https://thepricinglady.com/the-psychology-of-pricing-part-1/
