When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing—the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter syndrome to the fear of rejection, and tying your prices to your time instead of your value, I unpack the real reasons so many business owners hold back and undercharge.
You’ll hear practical ways to shift your thinking, build pricing confidence, and stop the self-sabotage that’s costing you revenue. If you've ever avoided pricing conversations or doubted whether people would pay you “that much,” this one’s a must-listen.
Hit play now and let’s work through the mindset blocks keeping your pricing stuck.
Listen the full episode:
https://thepricinglady.com/pricing-psychology-part-2-mindset/
