How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.
We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.
Here’s what we cover:
– Why defining success is key to pricing with clarity
– Anna’s early struggles with undercharging
– The concept of the “integrity rate”
– Aligning pricing with lifestyle goals
– Mindset challenges around low pricing
– Shifting from hourly to value-based pricing
Subscribe for more episodes that help you build a more sustainably profitable business through better pricing decisions.
Listen to the full episode:
https://thepricinglady.com/success-driven-pricing/
