Pricing coaching services after corporate can expose a hidden problem: experienced professionals pricing like beginners.
In this episode of Live with The Pricing Lady, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why corporate experience often gets discounted when professionals transition into coaching.
Many coaches leave 15–20 year careers with deep leadership, revenue, and strategic experience — then enter the coaching industry and default to hourly or effort-based pricing. Not because they lack value. But because pricing guidance inside certification programs isn’t built around business strategy.
In this conversation, we discuss:
– Why you’re not starting from scratch
– How employee conditioning influences pricing decisions
– The difference between effort-based pricing and value-based pricing
– Why well-meaning advice isn’t a pricing strategy
This clip highlights one of the most common mistakes experienced professionals make when pricing coaching services — and why that mistake quietly erodes positioning.
If you’ve transitioned from corporate into coaching, or you’re building a coaching practice on top of years of expertise, this episode will challenge how you’re thinking about pricing.
🎧 Listen to the full episode now: https://thepricinglady.com/pricing-coaching-services/
👉 Learn more about strategic pricing: www.thepricinglady.com
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