When someone asks what you charge… do you tighten, soften the number, or start explaining before you’ve even answered?
That split-second reaction is what I call the **pricing flinch**.
Most people treat it like a confidence problem. “Just prepare more.” “Just practice saying the number.”
But not all flinches are the same. And if you fix the wrong layer, the flinch doesn’t go away. It just keeps coming back.
In this episode, I break down the **three layers** that can sit underneath a pricing flinch, so you can diagnose what’s actually happening:
- A decision problem (you don’t fully trust how the number was set)
- A misalignment problem (the client, offer, or scope isn’t clean)
- A preparation problem (you haven’t built the muscle for the conversation yet)
🎧 Listen to the full episode: https://thepricinglady.com/pricing-flinch/
