In this episode of Live with the Pricing Lady we're going to talk about how to help customers to answer their number 1 question "What's In It For Me?"
Do you remember that commercial from the 80s "Where's the Beef?" Think of your customers in a similar context, every question they ask or objection they come up with is related to them understanding (or not the value) and what's in it for them. Your job is to help them to connect the dots and understand what they'll get from your product or service.
Price is only relevant in the context of value. You've got to understand it yourself in order to help your customers get it.
Let's explore the topic together.
Book a discovery call.
https://janeneliston.com/discoverycall
