In this 25th episode of Live with the Pricing Lady we take a look at what to consider if you're thinking about lowering your prices due to Covid-19.

Many peoples instinct is to reduce prices to hold on to business. However reacting in this way without thinking through what it can bring in way of benefits and risks isn't the way to go.

Note: This episode was scheduled as an interview on another topic and the guest last minute wasn't able to join.

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