There are many things that affect pricing in business customers, the marketplace, your business objectives, your cost basis, etc. For small businesses nothing else can get in the way of your pricing efforts like a lack of confidence. Often it is what's holding people back the most - that's why were going to talk about it here.

This week on Live with the Pricing Lady I've got special guest and confidence expert Jules Wyman. We're going to explore what a lack of confidence can do and what you can start to do about it.

0:55 Meet Jules
1:42 Defining confidence
3:09 Roots of confidence
5:35 Link between confidence & pricing
7:00 Is that bad?
8:32 The key to feeling more confident
12:13 Meaning of pricing objections
15:33 Difference between confidence and competence
18:20 Recognize we're human
19:21 Jules advice
20:50 Jules biggest pricing challenge

My favorite quote from the show:
"What's for you won't go by you." unknown

#pricingladylive
#smallbusinesses
#startups

Book a discovery call.
https://janeneliston.com/discoverycall