Selling a high value offer at a low value price. This is a situation where many businesses find themselves. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging higher price. Either way the result is the same, they're working too hard and not earning enough.
The first step is awareness, because only once you know the problem can you start to solve it. That means deciding to raise your prices. There are many ways to go about it. This is one of the things that my guest shares with us in this episode of Live with the Pricing Lady. She realized she was selling a high touch, high ticket offer at a low ticket price. What did she do? You'll have to listen to find out.
In this episode I sit down with Amanda Berlin, she's a visibility and business consultant for entrepreneurs. Helping them grow their business and impact based on tactics used and honed over 12 years in the corporate PR world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts.
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Highlights:
0:00 Getting to Know Amanda
3:02 What's the Value Amanda's clients get
4:28 How she started
5:43 Biggest pricing learning
11:42 Getting ready to charge more
13:21 Be enthusiastic about talking about the value
16:01 Biggest mistake in communicating value
20:00 Wrap Up Questions
Reach out to Amanda on:
https://www.instagram.com/amandagailberlin/
LinkedIn: https://www.linkedin.com/in/berlinamanda/
Facebook: https://www.facebook.com/amandaberlin
Twitter: https://twitter.com/AmandaBerlin
Join her Visibility Challenge: https://amandaberlin.com/visibilitychallenge/
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
