Ease-based pricing and common mistake in pricing. No it's not a technical term but it's some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to be doing. And just think of all those years you've spent getting great at what you do or your product does. The schooling, the hours of learning, experimenting, getting it wrong, getting it right and making it "easy" for others. Doesn't that count for something?

And just because it's easy for you, doesn't mean it's easy for everyone else. It's a common mistake in pricing, to assume that because it's easy for you it should have a high price. If they were to take the same path as you to know what you know or do what you do, then they too would have to invest all that time, energy and resources to get the results. You're offering short cut of sorts... and that has value. If you're pricing based on ease, then you're ignoring the value you deliver.

That's precisely what this episode's guest found herself doing. Dr. Carrie O. Graham, owner of Carrie O. Graham Learning Solutions and Adult Education Expert, confesses she defaulted to what was easy. She soon recognized it left her feeling that what she was charging wasn't matching the time and energy she put in it nor did it reflect the value of her offer.

Episode Highlights:
0:00 - Introduction
0:47 - Get to know Dr. Carrie
2:53 - How Carrie brings value
5:03 - How she started her biz
8:33 - Pricing the early days
10:43 - Improving pricing
15:33 - Having pricing discussion
20:22 - Wrap Up Questions

Reach Out to Dr. Carrie:
Website: https://learningandsolutions.com/home
Instagram: https://learningandsolutions.com/home
LinkedIn: https://www.linkedin.com/in/carriegrahamphd/

******

Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.