Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.
She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.
In This Episode:
In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow.
All of that and so much more. Enjoy!
Episode Highlights:
0:00 Introduction
01:00 Getting to know Maggie
02:55 The Value clients get from Maggie
04:20 How she started
06:50 Pricing discussions at the beginning
10:44 Pricing mistakes
16:50 Are there generalizations in work
19:40 Wrap Up Questions
Reach Out to Maggie:
https://www.instagram.com/beunderstoodbranding/
https://www.linkedin.com/in/berginmaggie/
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
