"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."
If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.
As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.
In this episode
I sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.
Episode Highlights:
0:00 Introduction
0:46 Getting to Know Geraldine
05:40 What Value Clients Get from Geraldine
08:04 Pricing at the Beginning
16:17 A Lack of Understanding the Value
19:20 Is Pricing more Art than Science
25:40 I can't do that in my Industry is just a Thought
27:40 Pricing is Something that I can Learn
29:16 Wrap Up Questions
Reach Out to Geraldine:
https://www.linkedin.com/in/geraldine-carter/
https://www.shethinksbigcoaching.com/
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
