One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.
But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.
In This Episode
Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.
She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!
Episode Highlights
0:00 Intro
2:10 Getting to know Pauliina
3:35 The Value that Pauliina's Clients Get
5:25 Pricing at the Beginning
7:45 Time based Pricing
9:57 Value for Each Client
11:28 Clarity in Strategy
13:32 Confidence and Experience Aspect
15:15 Pauliina's Framework for Pricing
17:05 Setting up your Prices is a Process
18:00 When to Invest in Yourself
20:10 Wrapping Up
Reach out to Pauliina:
https://www.linkedin.com/in/pauliinarasi-copywriter/
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
