It's time to face your pricing fears.
When it's your own business, pricing and fear often show up as a dynamic duo...and not in a good way. It's a major reason why many young businesses struggle so much to get to a sustainably profitable state.
You have to recognize when fear is getting in the way and take steps to move through the fear. Only then can you shift things and start to transform your business.
That's what's happening in this episode of Live with the Pricing Lady and this weeks expert guest, Jo Ellen Newman. Jo Ellen is a transformation expert and owner of Transforming Your Tomorrows. She's going to share with us her own pricing journey and how she's handled her own pricing fears.
Here are the highlights:
0:56 Who's Jo Ellen Newman?
5:28 What was it like when first faced with pricing in your business?
6:43 Raising her prices
14:00 Facing fear = Transformation
17:32 Stepping into the vision of yourself
21:36 Main takeaway of episode
22:44 Advice to younger self (those just starting biz)