Do you know how what you say impacts customer willingness to pay?
Clarity of message is key in all things, and pricing is no exception.
A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions around pricing communicate to your customers. You're communicating a lot! And the clarity of those messages is critical to your business success.
That's what we're talking about in this week's episode of Live with the Pricing Lady with my guest expert Kate Gilbert. She helps high-achieving professionals improve their public speaking by finding their authentic voice and building confidence. She's going to be sharing with us her own pricing journey as well as her take on the importance of a clear message.
Enjoy the episode.
Highlights:
0:00 Introduction
0:44 Who's Kate
2:33 Why she started her business
4:48 Pricing at the beginning
7:14 Importance of a clear message
12:05 Your elevator pitch
16:05 Creating clarity in your message
18:17 Biggest takeaway
18:53 Advice if you're starting a business
Contact Kate:
www.kategilbert.co.uk
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