One comment that nearly every guest on the show has shared with me is that when they started out they underpriced themselves. Usually this is a result of undervaluing what you offer.
This shows up in many ways and the first step to correcting the problem is identifying that there is an issue. We have to know what to look for. In this week's episode I'll share with you three case studies from clients who as a result of not valuing themselves led to their prices being too low and other pricing challenges. For each it showed up in a different way and we can learn from that.
PS: There are some issues with the video and audio out of sync and from time to time interference in the audio. I suggest just listen to it rather than watching.
0:25 In this Episode
1:06 What's worthiness
2:27 Let me ask you a question
3:03 You never stopped
4:08 "Fairness" as an indicator
6:36 "Fear of Pricing" as an indicator
7:32 How can you do pricing if you avoid it?
9:58 Our minds try to protect us with stories
10:38 Example of a story
12:25 Building awareness
13:33 Another story example
#pricingladylive #entreprenuers #smallbusinesses
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