Pricing brings out a lot of internal conflict around money, success and worthiness. More often than not people feel like they'll be judged as an imposter if they charge "those" kinds of prices. Reality is if they're delivering the value not only can they but they should be.
All this begs the questions how and why women (and men for that matter) with Imposter Syndrome have difficulty asking the price they want for their service.
This is why I invited expert guest, Sherine Lovegrove, to join me for an episode. She helps women suffering with Imposter Syndrome (who self-sabotage, procrastinate and sophisticatedly hide) to walk their path with more confidence, power and grace. I wanted to have her on the show so that we could have a frank discussion about the relationship between imposter syndrome and pricing.
Here's what we discussed:
- 0:00 Introduction
- 1:15 Who's Sherine Lovegrove
- 1:39 What is imposter syndrome
- 3:10 The difference bewteen self doubt and imposter syndrome
- 3:52 How to know when you're experiencing imposter syndrome
- 6:22 Where imposter syndrome shows up in pricing
- 8:08 How Sherine experienced it in her pricing
- 10:53 What can we when we recognize we're suffering from it
- 13:38 Know the value
- 16:39 Resist the urge, offer alternatives
- 18:19 Sherine's own pricing journey
- 21:16 Her book
- 23:59 Biggest takeaway from episode
Favorite Quote: "People question...when you don't sell your value." Sherine Lovegrove
Connect with Sherine:
Reach out to her at https://www.linkedin.com/in/sherinelovegrove/
Check out her book at https://www.amazon.com/Hiding-Plain-Sight-No-More/dp/1916391400
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
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