Typically when I talk with people about price setting there are two default approaches. Either "cost plus" (mostly product based businesses) or "versus the competition" (most often for services). Both ignore the customer and value.
Good price setting will at least consider value. The best pricing is based primarily on value. For the vast majority of businesses well-executed value based pricing will get you where you need to go the most efficiently. On top of that when you know the economics of value you'll feel more confident in your prices.
When I mention value pricing most people shake their heads "yes" and agree they should use it. But they don't know what that really means or what they need to do.
In this episode of Live with the Pricing Lady we are going to upack value pricing. What it is, why it helps, how to use as a hybrid method and what you need to do it.
Join me Thursday August 20th at 15.00 Central European Time to understand value pricing better, for your business.
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#entreprenuers
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Book a discovery call.
https://janeneliston.com/discoverycall
