"It took me a long time to see the value delivered to customer(s)." with Joy Foster

Do you know the value delivered to customer(s)?

Reality is if you don't value what you deliver your customers, chances are no one else will either. Too often business owners don't really believe in what they deliver. On the surface they say and do seemingly the right things, but at a deeper level that lack of certainty is silently sabotaging their efforts.

The value delivered to customer(s) is directly related to how much to charge. In order to price what you offer the right way, not only do you need to know the value you need to believe it as well.

This week on Live with the Pricing Lady I've got special guest Joy Foster, Founder of TechPixies Ltd. TechPixies helps women upskill with social media in order to return to work, change careers or start a business. Joy says about her own business journey, "It took me a long time to realize the value I delivered." She undervalued what she did and was underpricing as a result.

Understand what customer(s) value.
Communicate the value delivered.
Set prices that reflect the value delivered to customer(s)

Highlights from this episode:
0:00 Intro
0:58 Getting to know Joy
1:33Where her story began
4:16 Her first business
5:01 Business #2
7:00 Ready to scale & grow
10:12 Know your numbers
12:18 How'd you know you were undercharging
19:44 But I'm a social enterprise!
20:40 The cost of free
25:17 Be brave

#pricingladylive
#entreprenuers
#smallbusinesses

Book a discovery call.
https://janeneliston.com/discoverycall