Have you ever wondered what goes into pricing of wine and spirits?

I know I have and that's one reason I'm so excited about my upcoming guest on Live with The Pricing Lady. There is so much "behind the scenes" when it comes to pricing and in this episode we will pull back the curtain and peek at pricing of what goes into determining the price of your favorite bottle of wine for example.

Ruchira Noetia - Founder of Neo Margarita Ltd is a London based drinks professional with a passion for the art of crafting exquisite drinks experiences - across wine, spirits and saké.

At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels in developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.

She also creates and delivers memorable wine tasting experiences and events for the drinks trade, press, consumers, or corporate clients.

Ruchira will take us behind the scenes to share with us some of what she's learned about pricing in this fascinating industry. Be sure not to miss this episode and feel free to join us live on Tuesday October 10th at 16.00 CEST.

See you there!